Praanam

Bring more colour and pattern into your life with Praanam's unique Indian textile designs - from bags and jackets to vests and accessories.

Praanam is the brainchild of Silvia and Federico, who work closely with traditional textile designers and tailors in Rajasthan, India.

All textiles are made from 100% organic cotton and dyed with natural colours. They come in two styles: Suzani, where the patterns are hand embroidered with needle and thread, and Block Print, where the patterns are hand-stamped using wooden blocks.

Silvia and Federico are involved in the entire process, from choosing the fabrics to designing and tailoring. Their passion for textiles and their ability to find the best of the best didn't come from nowhere. Both grew up in families that worked for Italian fashion houses in Milan.

Praanam is also a greeting and means 'life energy that flows' - a philosophy Silvia and Federico live by. Their journey has taken them to Reffen, where they are not only building a bridge to Rajasthan, but also running the neighbouring stall Buono, serving sweet treats that bring joy.